Your Hit Momentm Report

You won’t survive 2027 with 1977’s music research.

There’s a new way to know the hits. And, yes, you can afford it.

Callout research. It’s how we’ve always done it.

It used to be affordable. Today, budgets are tighter, while callout costs have ballooned

It used to be trustworthy. Today, the same old songs stay on top for months, even years. Meanwhile, songs that are huge on streaming for weeks still rank at the bottom.

It used to be cutting edge. Today, the methodology behind callout hasn’t changed since the late 1970s.

Callout was the gold standard. Today’s platinum standard is Hit Momentum^sm.

Wouldn’t it be better to evaluate how listeners react to the songs you play when they’re in control of their music? After all, the majority of your listeners are using music streaming.

What if we could uncover exactly which songs your listeners know and love?

We spent 18 months evaluating thousands of songs to identify how listeners stream the biggest mass-appeal hits. We discovered it doesn’t matter how big a song is on streaming this week: What matters is how a song’s streams change from week to week.

From that research, we developed the Hit Momentum algorithm. It separates those songs that only an artist’s biggest fans are binging from the real hits your mass audience of listeners know and love.

Spot which new releasees are going to be huge hits in as little as two weeks.
See which recurrents listeners really do want to hear for months.
Know which powers are at the peak of their appeal

Click here to learn more about the Hit Momentum Methodology.

How It Works.

Just like callout, you send us a test list of 35 contemporary songs. No need to cut hooks: We’re evaluating how listeners react to the entire song in the real world.

Just like callout, we send you your customized online report ranking each song from best to worst If you’ve ever used a callout POP-score ranker, you already know how to use your Hit Momentum report.

The difference is what happens between your test list and your report.

Instead of soliciting opinions about six second song snippets from a handful of paid survey takers, Your Hit Momentum Report tells you which songs your audience knows and loves based on what they’re actually playing. We analyze how listeners in your local market on all major streaming platforms are interacting with the songs on your test list with our proprietary Hit Momentum algorithm.

Need more info?

Go deep into the differences between callout and Hit Momentum, get answers to common questions, or learn how the Hit Momentum methodology reflects how real listeners in the real world really consume music on streaming.

Before you sign another contract for callout, see a demo of Your Hit Momentum Report with actual data from your market.

If callout isn’t in your budget, contact us and learn how affordable Your Hit Momentum Report is.

Show me a demo